08 July 08- Capel Vale Joins Fine Wine Partners Portfolio

Capel Vale Wines and Fine Wine Partners are delighted to announce a new national distribution agreement which takes effect today, the 1st July 2008. Fine Wine Partners will represent Capel Vale as sole distributor for their range of premium regional West Australian wines in all Australian states and territories. This new arrangement brings to a close the previous relationship with Negociants Australia, and Capel Vale would like to thank Negociants for their professionalism during this period.

From the company's creation in 1974 by Peter Pratten, to recent new and exciting developments guided by son Simon Pratten, Capel Vale has always been one of the leading family-owned and managed wineries in WA.

CEO of Capel Vale, Simon Pratten commented, "It is exciting times for Capel Vale wines, our new brand architecture and focus on maximising regional differences in our own mature vineyards in all four cool climate appellations in WA has struck a cord with customers and now we are delighted to be distributed by FWP and look forward to an exciting and fruitful future."

As one of the first wineries to identify and refine the viticultural potential in ALL of the best cool climate regions in WA Geographe, Mount Barker, Pemberton and Margaret River - Capel Vale is at the forefront of true regional winemaking. Not content to rest on their laurels and determined to continue to capture the imagination and passion of today's wine drinkers, Capel Vale recently set off on a brave new phase with a refined and enhanced portfolio of 3 wine ranges, namely the Single Vineyard Series, Regional Series & Debut Series of wines.

As the wine distribution arm of Australasian company Lion Nathan, Fine Wine Partners has extensive knowledge in selling and distributing premium alcoholic beverages. Creating an enviable portfolio, Fine Wine Partners offers distinctive wines from renowned regions around Australia and the world.

"We are delighted to have Capel Vale joining the FWP portfolio and are very excited by the growth prospects that lay ahead. Capel Vale and FWP share the same vision to provide unrivalled levels of customer intimacy, product leadership and operational excellence for our customers and consumers" commented FWP Managing Director, Michael East.

Fine Wine Partners is the national wine distribution business of Lion Nathan and operates sales offices in all States and Territories. Capel Vale's new partnership with Fine Wine Partners strengthens what is already one of the leading regional portfolios of Australian and International wines in the country.

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